Skills & Competencies for Online Merchandising Manager

Online Merchandising Manager job profile

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JOB SUMMARY for Online Merchandising Manager

Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandising Manager

Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements.

Online Merchandising Manager SALARY RANGE

BASE 50%
$115,507
TOTAL 50%
$121,429
Job Level
M02
Job Code
IT10000087
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Online Merchandising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Online Merchandising Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Lists diverse activities and functions of retailing including buying, advertising, and data processing.
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Level 2 Behaviors
(Light Experience)
Identifies and explains major operational issues and considerations.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities to communicate the features and benefits of new products.
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Level 4 Behaviors
(Extensive Experience)
Monitors and optimizes retail operations to enhance productivity and cost-effectiveness.
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Level 5 Behaviors
(Mastery)
Explores the historical and future positioning of the organization in light of prevailing retail trends.
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2 Industry Competency – Merchandising
Proficiency Level -3
Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Explains how effective merchandising can increase sales, generate revenue, and improve brand awareness.
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Level 2 Behaviors
(Light Experience)
Helps in arranging merchandise displays adhering to a planogram and precise brand guidelines.
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Level 3 Behaviors
(Moderate Experience)
Utilizes analytics and sales data to optimize and improve online and offline merchandising performance.
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Level 4 Behaviors
(Extensive Experience)
Monitors and controls inventory levels to estimate purchase reorders of merchandise accurately.
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Level 5 Behaviors
(Mastery)
Establishes and implements SOPs to optimize organizational merchandising operations.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Online Merchandising Manager

1 Job Family Competencies – Digital Marketing Strategy
Proficiency Level -3
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Outlines the key steps in conducting market research to identify target audiences and competitors.
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Level 2 Behaviors
(Light Experience)
Researches the preferences, behaviors, and trends of the target market.
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Level 3 Behaviors
(Moderate Experience)
Identifies internal and external factors that may impact digital marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Recommends actionable plan for digital marketing based on comprehensive reviews.
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Level 5 Behaviors
(Mastery)
Identifies and embraces new and emerging digital marketing trends and technologies to enhance marketing effectiveness.
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2 Job Family Competencies – E-commerce Site Management
Proficiency Level -3
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Describes basic guidelines and procedures for designing and managing an e-commerce site.
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Level 2 Behaviors
(Light Experience)
Conducts basic UX tests to highlight any technical faults across our e-commerce website.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with marketing and SEO teams to create effective online promotional campaigns for the e-commerce site.
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Level 4 Behaviors
(Extensive Experience)
Establishes multiple customer service channels to streamline solutions to our e-commerce site's various customer issues.
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Level 5 Behaviors
(Mastery)
Designs an omnichannel integration strategy that allows for multiple touchpoints that reflect our e-commerce site.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Online Merchandising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
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Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
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Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
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Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

Summary of Online Merchandising Manager skills and competencies

There are 5 hard skills for Online Merchandising Manager, Retail Industry, Merchandising, Category Management, etc.
6 general skills for Online Merchandising Manager, Digital Marketing Strategy, E-commerce Site Management, Content Marketing, etc.
12 soft skills for Online Merchandising Manager, Business Acumen, Key Performance Indicators (KPI), Budgeting, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandising Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be proficient in Budgeting.

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